A Year In Books — 2024Another year has passed, and with it, the time has come to compile my usual list of book reviews. Not only is it an insight into my…Jan 7Jan 7
Using Proxyman to Debug App AnalyticsProxyman is an incredibly useful network debugging tool that can be used to debug analytics traffic on a mobile application. More…Nov 14, 2024Nov 14, 2024
A Year In Books — 2023Following on from doing this for the last few years, I decided to continue documenting all of the books that I have had the pleasure (well…Feb 24, 2024Feb 24, 2024
Implementing Facebook Conversions API Using Google Tag Manager Server-SideWhile most marketing pixels now have their own server-side equivalents to mitigate against the decline in pixel effectiveness, Facebook (or…Dec 17, 2023Dec 17, 2023
Implementing TikTok Events APIJoining the list of vendors branching out into server-side tracking capabilities over the last few years is TikTok, the short-form video…Sep 12, 2023Sep 12, 2023
Sending Data To and From Google Tag Manager Server-Side Using GA4 TagsIn my previous Google Tag Manager (GTM) article, we looked at how to set up a server-side container, and how to run this container using…Feb 23, 2023Feb 23, 2023
Implementing Google Tag Manager Server-Side Using Cloud RunServer-side tagging has been a hot topic for a while now in the analytics implementation space for several reasons. With browser privacy…Jan 25, 2023Jan 25, 2023
A Year In Books — 2022This time last year, I opened 2021’s version of this article with the line “Another year, another list of books that I hope will propel me…Jan 21, 2023Jan 21, 2023
Testing Firebase & Google Analytics 4 Tracking on Android AppsWith the impending switch from Universal Analytics to Google Analytics 4 taking place next year, it has become more important than ever to…Oct 14, 2022Oct 14, 2022
Debugging Google Analytics in iOS Applications with CharlesThe following is a helpful guide to using Charles Proxy to debug Google Analytics implementations on your mobile applications.Feb 2, 2022Feb 2, 2022
