Tim Hutton – Medium

Tim Hutton

A Year In Books — 2023

Following on from doing this for the last few years, I decided to continue documenting all of the books that I have had the pleasure (well…

12 min readFeb 24, 2024

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A Year In Books — 2023

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Tim Hutton

Implementing Facebook Conversions API Using Google Tag Manager Server-Side

While most marketing pixels now have their own server-side equivalents to mitigate against the decline in pixel effectiveness, Facebook (or…

10 min readDec 17, 2023

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Implementing Facebook Conversions API Using Google Tag Manager Server-Side

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Tim Hutton

Implementing TikTok Events API

Joining the list of vendors branching out into server-side tracking capabilities over the last few years is TikTok, the short-form video…

9 min readSep 12, 2023

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Implementing TikTok Events API

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Tim Hutton

Sending Data To and From Google Tag Manager Server-Side Using GA4 Tags

In my previous Google Tag Manager (GTM) article, we looked at how to set up a server-side container, and how to run this container using…

8 min readFeb 23, 2023

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Sending Data To and From Google Tag Manager Server-Side Using GA4 Tags

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Tim Hutton

Implementing Google Tag Manager Server-Side Using Cloud Run

Server-side tagging has been a hot topic for a while now in the analytics implementation space for several reasons. With browser privacy…

6 min readJan 25, 2023

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Implementing Google Tag Manager Server-Side Using Cloud Run

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Tim Hutton

A Year In Books — 2022

This time last year, I opened 2021’s version of this article with the line “Another year, another list of books that I hope will propel me…

11 min readJan 21, 2023

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A Year In Books — 2022

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Tim Hutton

Testing Firebase & Google Analytics 4 Tracking on Android Apps

With the impending switch from Universal Analytics to Google Analytics 4 taking place next year, it has become more important than ever to…

5 min readOct 14, 2022

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Testing Firebase & Google Analytics 4 Tracking on Android Apps

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Tim Hutton

Debugging Google Analytics in iOS Applications with Charles

The following is a helpful guide to using Charles Proxy to debug Google Analytics implementations on your mobile applications.

6 min readFeb 2, 2022

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Debugging Google Analytics in iOS Applications with Charles

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Tim Hutton

A Year In Books — 2021

Another year, another list of books that I hope will propel me to write more articles on this site (spoiler alert: it never does). A few…

7 min readJan 17, 2022

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A Year In Books — 2021

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Tim Hutton

Running and Mental Health — An Ode to NRC

6 min readMay 13, 2021

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Running and Mental Health — An Ode to NRC

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Tim Hutton

Tim Hutton

All things Analytics and Implementation. Currently at YOOX Net-A-Porter and previously at Decibel and Tealium. Also a lover of books. Here's to something good.

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